Friday, November 23, 2012


There's a lot of hype about TOKO. You either love or hate their design. I think they are addressing a market in graphic design that most other Sydney studios have overlooked. Some rule it out as being too Scandinavian in design, whilst somewhat true I don't think this is the whole truth. Toko's always brings an experimental quality to their work, no matter how corporate the project may be. Their use of colour is flawless and their choice of typefaces are unconventional but somehow always the most fitting. There is clear direction, a welcomed lack of repetition and a considered approach that doesn't equate to stark design.

Images via Toko.

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