Prada enlisted famous male actors to walk for their AW 2012 show alongside male models. Initially assuming this to be a publicity ploy, I further looked into the actors they chose to walk, and how they looked... I think the tactic was clever. It enables a viewer to visualise the type of person who could wear the clothes through familiarity and in turn allows them to identify with the cat walk clothes.
Images via The Satorialist and The Selectism