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Two different campaigns that I really like!

Givenchy SS12.

Never have I seen people more unhappy to be and the beach. Something about the hollow glare and juxtapositions (gloomy yet at the beach, suited up yet going surfing etc) in this campaign really sells it for me.

Dolce & Gabbana - La Famiglia.

Living in Italy for a year has probably helped me appreciate this campaign more, but I think its a beautiful concept and executed well. It is believable, not too sensationalised. I particularly love the first photo, it is too real.

Images via Columbine Smille and Models.com